A community approach to crime
prevention
Hong Kong Police Force

Exemplary Services@Gov
2011

Making Hong Kong one of the safest cities in the world requires a police force that is not only dedicated to maintaining law and order but also works closely with the community to combat crime. The Hong Kong Police Force recognises that public support is necessary to improving its anti-crime efforts.

As a part of their public outreach strategy, the Police have implemented a comprehensive public relations strategy and launched different media and publicity programmes such as OffBeat, the TV programme Police Magazine, and "the Good Citizen Award Scheme". To encourage public engagement and further enhance its public image, the Police have also made several enhancements to their Junior Police Call (JPC) and online communications platform, said Ms Wayne Sum, Chief Inspector of Police of the JPC/Youth Liaison Section of Police Public Relations Branch.

Passing on JPC knowledge

The JPC, which uses positive messages and training to help teens avoid a life of crime, is one of the Police Force's best-known community initiatives. Recently the Police have added new features to the training modules including life skills, interpersonal skills, civic education and anti-drug messages to enhance the JPC Scheme. The JPC has also created new ranks, including Staff Officer and Committee Members of District Support Group, to open membership to participants older than 25 years old to ensure the programme's sustainability. With a new "badge system" that is recognised by the Joint University Programme Admissions System under the New Senior Secondary Curriculum, the JPC encourages students to use the programme to boost their academic records. Students who participate in the JPC also now have the opportunity to travel abroad for training and expanding their knowledge of the outside world.

Following these new additions to the programme, the JPC has seen a notable increase in membership. As of December 2010, the programme's overall membership grew by 22%, including a 70% increase of secondary school students over the previous year. The number of Non-ethnic Chinese secondary student members also went up from 472 to 816, representing a 73% annual increase. The success of the programme demonstrates that there are no limits when it comes to nurturing future leaders.

A user-friendly webpage

Access to the web is an integral part of life in Hong Kong. To keep pace with the public's demand for online information, the Police have added new features to its website, which include an e-Report Room, Photo & Video Galleries and games. These enhanced website features support police transparency and strengthen the public's understanding of police work. The Police Force added a human touch to their website by adding a section called "Police Stories" that brings insight into the real-life situations that the Police face every day.

The effort put into developing these new web features has really paid off. From March to December 2010, the Police surveyed users on their satisfaction with the new website. Among the 3,010 respondents, 91% found the webpage user-friendly and 86% felt that the site is clear and informative.

The Hong Kong Police Force continues striving to keep Hong Kong safe by enhancing the quality of its services and improving its image and cooperation with the community.

The JPC members met with the Chief Executive of HKSAR.
The JPC members met with the Chief Executive of HKSAR.
The JPC Scheme nurtures future leaders for the community.
The JPC Scheme nurtures future leaders for the community.
The JPC members have opportunities to participate in different training programmes.
The JPC members have opportunities to participate in different training programmes.
An enhanced version of the Police's webpage
An enhanced version of the Police's webpage